Update-Lexi Love® Trademark Clarification: Misidentification and Intellectual Property Rights
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They Came For Me:
PUBLIC CLARIFICATION ON “LEXI LOVE” TRADEMARK COVERAGE
THE COURT DID NOT RULE THAT ANY PARTY—OTHER THAN THE FEDERAL TRADEMARK HOLDER Lexi Love® — HAS ANY RIGHT TO USE THE NAME “LEXI LOVE.”
Recent coverage of Selena Scola, aka Lexi Love® v. Cody Barnes; Paramount / Skydance; and World Of Wonder by Bloomberg Law is materially incomplete and mischaracterizes the court’s order.
The April 17 ruling is a denial of a preliminary injunction—a procedural determination. It is not a finding on ownership, priority, or lawful use. The court expressly confirmed that material facts remain in dispute and that the merits have not been adjudicated.
A PI denial: confers no rights of use, resolves no ownership claim, establishes no priority. Any representation that this ruling authorizes continued use or constitutes a “win” is FALSE and misleading. The trademark infringement claims remain active in federal court. Continued commercial use of Lexi Love® after notice supports a finding of willful infringement, exposing parties to enhanced damages, attorneys’ fees, and injunctive relief.
Bloomberg Law further omits critical, verifiable context: @lexilove is a SAG-AFTRA actor of 15+ years, with established, multi-industry commercial use of the Lexi Love® mark. Reducing a current career to 15-year-old descriptors is a material distortion of the record. It replaces relevant, present-day professional facts with outdated, sensational framing that appears engineered for search manipulation rather than accuracy. If Bloomberg Law profiled you by a job you held 15 years ago—while omitting your current work—and presented that as fact, would you trust their reporting going forward?
Public reporting carries an obligation to accuracy. Bloomberg Law coverage fails that standard.
Those receiving Cease and Desist notices from Lexi Love® should consult with qualified legal counsel before relying on mischaracterizations of an active federal proceeding by Bloomberg Law.
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