Paramount’s position in this case makes the issue larger than Lexi Love®. It seeks to characterize the commercial use of an existing registered trademark in entertainment as protected expression under the First Amendment. If accepted, that theory could give powerful media companies a roadmap to adopt established trademarked names, monetize the attached goodwill, and avoid ordinary trademark accountability.

For these reasons, the unauthorized commercial use of LEXI LOVE® — and the attempt to shield that use through an expansive First Amendment defense — poses long-term threats to my brand, my professional identity, and trademark owners across industries.

Lexi Love®

They snatched my name, Lexi Love.
They published false associations that damaged my personal and business identity.
They tried to cancel me. > They tried to silence me. > THEY CAME FOR ME.

So I’m speaking up—with receipts. >

Lexi Love® is a federally registered trademark in the United States and internationally under the Madrid Protocol. This statement addresses misidentification in media coverage, explains the legal basis for trademark defense, and clarifies that enforcement is a matter of intellectual property rights, not disparagement.

You’re not alone.

10 Years SAG-AFTRA Strong 💪🎭

Lexi Love® Universe Character Chat on Instagram

Lexi Love® Runway

Lexi Love®: Another Round of Identity Misuse

Protecting Identity in the Age of AI

Lexi Love® defended her trademark and likeness rights following Foxy’s unlicensed use of her identity as an AI girlfriend.

Bias in AI: A Statement from SAG-AFTRA Actor Lexi Love®

Turning misuse into momentum — Lexi Love AI launches ahead of schedule.

Lexi Love® launches a future-focused tech forum for collective progress.

WIPO Arbitration and Mediation Center supported a conclusion of bad faith use and registration.