Selena Scola Selena Scola

I Am Lexi Love®: The Real-World Harm of Trademark Confusion

The court ruled that Paramount and World of Wonder used “Lexi Love” to identify and promote a performer across national television, paid streaming platforms, and social media for financial benefit.

The judge stated: “In short, ‘Lexi Love’ is used as a mark.”

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Selena Scola Selena Scola

Public Statement on Lexi Love® Trademark Enforcement v. Paramount, WOW, Cody Barnes

Paramount’s position in this case makes the issue larger than Lexi Love®. It seeks to characterize the commercial use of an existing registered trademark in entertainment as protected expression under the First Amendment. If accepted, that theory could give powerful media companies a roadmap to adopt established trademarked names, monetize the attached goodwill, and avoid ordinary trademark accountability.

For these reasons, the unauthorized commercial use of LEXI LOVE® — and the attempt to shield that use through an expansive First Amendment defense — poses long-term threats to my brand, my professional identity, and trademark owners across industries.

Lexi Love®

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Selena Scola Selena Scola

Hey Google

Bias in AI: A Statement from SAG-AFTRA Actor Lexi Love®

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Selena Scola Selena Scola

Lexi Love v. Foxy

Turning misuse into momentum — Lexi Love AI launches ahead of schedule.

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