Statement on Unauthorized Use of Lexi Love® Trademark — Trademark Protection, Not Disparagement

Lexi Love® is a federally registered trademark (USPTO Reg. No. 7727806) with first commercial use in 2004 and a prior WIPO domain dispute ruling affirming exclusive rights. The trademark is inseparably tied to the registrant’s government name, and media reporting that identifies a RuPaul’s Drag Race contestant under the same name has generated direct metadata associations linking third-party disclosures to the established Lexi Love® brand. Articles published in The Sun (link), MSN (link), Gay Times (link, link), Attitude (link), and Out (link) demonstrate the manner in which sensitive personal narratives listed in the post below have been indexed and circulated globally under the trademarked name. In the digital environment, metadata tagging, headline indexing, and automated knowledge graph systems amplify such associations, producing widespread brand confusion and reputational harm. Clarification of misidentification serves a legally necessary function: the prevention of trademark dilution and the correction of false attribution. Such clarification does not constitute disparagement of individuals or any marginalized group. Rather, it represents a lawful and essential act of intellectual property enforcement and reputational preservation, consistent with the principles of accuracy, consent, and non-misrepresentation in trademark law and media ethics.

Statement on Unauthorized Use of Lexi Love® Trademark

The clarification was issued solely as a matter of trademark protection and correction of misidentification, not as disparagement of individuals or any marginalized group.

“Clarification Regarding Misidentification & Trademark Infringement: The RuPaul’s Drag Race Season 17 contestant using the name “Lexi Love” on Paramount+ / MTV / World of Wonder platforms is not me. Use of my name by RuPaul’s Drag Race, contestant Barnes, and affiliated promotional platforms—including in performance, booking, DBA, and promotional materials—is unauthorized, nonconsensual, and constitutes trademark infringement.

For absolute clarity, I was not a contestant on RuPaul’s Drag Race. I am not transgender. I am not a person living with HIV. I am not a person who was formerly unhoused. I have never been trafficked in the sex market. I am not suffering from drug addiction, nor have I ever attended rehab for drug addiction. These personal disclosures were made publicly by the contestant while using my name in commerce without consent. Such infringement causes significant brand confusion, damages my personal and professional reputation, and creates false associations with experiences and conditions that do not apply to me or my brand. Lexi Love® is my federally registered trademark (USPTO Reg. No. 7727806) with first commercial use in 2004 and a prior WIPO domain dispute win confirming exclusive rights: https://wipo.int/amc/en/domains/decisions/html/2009/d2009-0417.html.

Barnes, RuPaul’s Drag Race, Paramount, Paramount Pictures, MTV, and World of Wonder, by taking my name and using it without consent, you are erasing my two-decade legacy and identity—actions that directly contradict the values of consent, authenticity, and respect that LGBTQ+ and marginalized communities champion for.

Immediately cease all use of the Lexi Love® name.”